What is and Why SEO Keyword Popularity Research Important? Lesson 1a

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What is SEO Keyword Research?

keyword popularity research Let break down word by word

SEO = Search Engine Optimization

Keyword = Words used by users to search on a particular topic. Example if i am searching for a certain brand of cars, i will be typing “Toyota cars information”.

Popularity = the state of being widely admired or popular. The more searches the keyword is being search, the more popular the keyword is. Example,

Research = Gathering of accurate data from various reliable sources and checking for the competitiveness of a keyword.

With the above definition, this sums SEO Keyword Popularity Research as finding the “best” keyword, that is popular with the people using search engine, using search engine optimization methods to aim for top post in google.

Why do we need to do keyword research?

Because we need to find out

- which words are widely used to people to search for stuffs

- which words are easier to rank in search engines which leads to us getting more traffic to our website. Which leads to us getting more money.

Let use an example

Keyword A that has 100,000 searches per month but is heavily optimized by other websites and Keyword B that has only 1000 searches per month, but is not optimized at all. Which one will you choose? I take Keyword B anytime over Keyword A.

With keyword B i have 95% confidence to rank in the top 3 spots of google with less work done which will give me about 80% of the searches per month. While for Keyword A, i might be struggling to get the 500th spot. which will not get me a single trinkle of traffic.

Sound hard or extremely difficult? Feels that keyword popularity research is like climbing mount everest?

After reading through the next few post, you will discover how easy it is to find perform a keyword popularity research.

Meaning, rank #1 in google, yahoo and bing.

Stay tune.