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What is the Difference Between Broad, Phrase and Exact Match or Results – Lesson 1b

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This is the first step in doing keyword popularity research. We need to know how many searches a particular keyword get per month.

If you use Google Adword Tools, you notice that it returns different results when you select the different types of searches. Namely, Broad Search, Phrase Search and Exact Search


Let us use the dog training as our main keyword


Learn how many times a keyword get searched monthly

To understand how many times a keyword get searched, Open up https://adwords.google.com/select/KeywordToolExternal


And Key in Dog Training as your keyword and you should be able to see the following image.


keyword dog training broad

Notice that the Match Type is set to broad? (refer to top right of image)

Play around with the Match Type of Broad Search, Phrase Search and Exact Search. You notice that they give different results.


So What is the Difference Between Broad, Phrase and Exact Results?

This is extremely important step in seo keyword popularity research and must be understood.


Broad search : The  keywords are used in any order with any other words.

Example: Big Dog Potty Training, Training for Dog, Training a dog to jump


Phrase Search : the keywords are used in the same order with any other words

Example: Chihuahua dog training, Dog training for chihuahuas, easy dog training for chihuahuas



Exact Search : Pretty obvious, the exact keywords used to search.

Meaning the user had only key the search term, in this case will be “dog training”.


Always set your results to “Exact” so that you will know how many times exactly your keyword is searched during this period.


More information on the link below

https://adwords.google.com/support/aw/bin/answer.py?answer=6100

 

That the end of part 2 of the lesson.

To summarize, in this lesson, you learned

- about the different kind of searches (Broad, Phrase and Exact)

- how to check how many times a keyword has been checked in a month.

Related posts:

  1. Web Site Search Engine Optimizaton Tips- Lesson 1d
  2. What is and Why SEO Keyword Popularity Research Important? Lesson 1a
  3. How to Perform Accurate Keyword Popularity Research – 1c
  4. Adsense Daily Challenge Day 49 – Wordpress Addict and Lesson Learned
  5. Adsense Daily Challenge Day 45 – Slow Day

This entry was posted on Tuesday, September 8th, 2009 at 6:07 pm and is filed under Keyword Research, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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